These guidelines apply to creators and affiliates promoting Canvas & Iron products through Shopify Collabs or any other approved affiliate arrangement.
1. Represent the Brand Accurately
Canvas & Iron should be presented as an American apparel and lifestyle brand centered on faith, freedom, responsibility, craftsmanship, service, and disciplined action.
Affiliates should use straightforward, accurate language and avoid exaggerating the company, products, manufacturing process, or brand claims.
2. Use Approved Brand Assets
Use only Canvas & Iron logos, product photography, graphics, and other assets supplied or specifically approved by Canvas & Iron.
Do not:
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Recreate or redraw the Canvas & Iron logo
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Distort, stretch, rotate, recolor, or materially alter approved logos
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Add unauthorized effects, borders, textures, shadows, or embellishments
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Create derivative Canvas & Iron marks or logos
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Use brand assets in a way that implies ownership or official company status
3. Product Photography and Content
Affiliates may use approved product images supplied by Canvas & Iron and may create original photos or video featuring products they legitimately possess.
Original affiliate content should depict the product accurately.
Do not digitally alter a product in a way that changes its actual design, color, fit, construction, decoration, or features.
4. Product Claims
Use only product claims that are supported by Canvas & Iron product descriptions or materials supplied by the company.
Do not make unsupported claims regarding:
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Country of origin
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Manufacturing location
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Materials
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Durability
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Performance
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Certifications
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Military approval or endorsement
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Product availability
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Pricing or discounts
When discussing American manufacturing, use the exact language provided for the specific product.
5. Affiliate Disclosure
Clearly disclose the affiliate relationship whenever required by law or platform policy.
The disclosure should be easy to notice and understand.
Examples include:
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“Affiliate link”
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“I may earn a commission if you purchase through this link”
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“Paid affiliate relationship with Canvas & Iron”
Do not hide disclosures in hashtags, profile pages, collapsed text, or locations consumers are unlikely to see.
6. Discounts and Promotions
Promote only discounts or offers currently authorized by Canvas & Iron.
Do not describe a discount as:
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Exclusive
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Limited-time
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Final
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Expiring
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Special
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The lowest price
unless Canvas & Iron has specifically authorized that statement.
Do not create unauthorized coupon codes or promotional offers.
7. Political and Organizational Claims
Canvas & Iron is not a political campaign or candidate organization.
Affiliates may not represent Canvas & Iron as endorsing:
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Political candidates
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Political parties
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Election campaigns
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Government agencies
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Military organizations
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Law-enforcement agencies
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Religious organizations
unless Canvas & Iron has expressly authorized the specific statement or campaign.
8. Military and Licensed Products
Some Canvas & Iron products may incorporate licensed U.S. Army or National Guard heraldic marks.
Affiliates may not independently promote, reproduce, modify, isolate, or reuse those licensed marks without specific authorization from Canvas & Iron.
When Canvas & Iron authorizes promotion of a licensed military product, affiliates must use the exact promotional language, notices, images, and restrictions supplied for that campaign.
Do not describe Canvas & Iron as:
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An official Army store
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Army approved
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National Guard approved
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An official military supplier
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Official military merchandise
unless that exact statement has been specifically authorized.
9. Brand Tone
Canvas & Iron content should generally feel:
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American
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Purposeful
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Rugged but refined
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Historically grounded
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Serious without being humorless
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Patriotic without looking like disposable political merchandise
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Faith-aware without relying on shallow religious clichés
Avoid content that feels:
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Cheaply patriotic
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Overly tactical
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Election-focused
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Meme-driven
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Trend-chasing
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Artificially inspirational
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Excessively dramatic
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Misleading or sensational
10. Social Media Conduct
Affiliates may promote Canvas & Iron on approved social media platforms using their own voice.
Affiliates may express personal opinions, but should not present those opinions as official Canvas & Iron positions.
Do not use Canvas & Iron branding in profile names, usernames, page names, or account identities in a way that could cause consumers to believe the account is owned or operated by Canvas & Iron.
11. Paid Promotion
Do not run paid advertisements using Canvas & Iron trademarks, brand names, product names, logos, or copyrighted assets without prior written approval.
Do not bid on Canvas & Iron branded search terms.
12. Reviews and Testimonials
Affiliates may share genuine opinions and experiences.
Do not:
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Fabricate testimonials
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Create fake reviews
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Claim personal experience with a product you have not used
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Hide the affiliate relationship when giving an endorsement
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Make health, safety, performance, or other claims not supported by Canvas & Iron
13. Questions and Approval
When uncertain whether a proposed image, caption, advertisement, product claim, military reference, or promotional concept is appropriate, obtain approval before publishing it.
Questions and approval requests may be sent to:
Canvas & Iron may request correction or removal of affiliate content that violates these guidelines or creates a material brand, legal, licensing, or customer-confusion concern.